Start with your product
An empty 30-day plan with space for facts, hooks, assets and review notes.
Blank calendarCSVHexwave resources
A calendar to fill. A guide to follow. A way to get your next post out of your head and onto the page.
Get the free calendarsMake a start
Download a CSV and open it in your spreadsheet. No email form; choose the version that gives you the best starting point.
An empty 30-day plan with space for facts, hooks, assets and review notes.
Blank calendarCSVA worked example showing how one product can support different stories.
Product exampleCSVA worked plan with customer problems, demonstrations and useful questions.
Software exampleCSVThe worked calendars use illustrative products. Replace the sample facts with your own before making content.
The worked walkthrough
Follow one product through the whole exercise: find confirmed facts, choose different angles and turn each idea into a filmable brief.
Read the product-to-content guideImage, video, voice and music in one workspace.
A possible openingUse TikTok trends for business without copying the creator. Separate the structure from their script and footage, rebuild it for your product, or skip it.
When to label AI content on TikTok, Instagram and YouTube, which commercial disclosure applies, and why no label fixes an invented claim. With a checklist.
Compare AI UGC, paid creator videos and real customer content by what each can prove, then check scripts, rights, disclosure and cost before choosing one.
Keep product demos and captions clear of TikTok, Reels and Shorts controls. See what each platform officially publishes, then test contrast, timing and exports.
Choose faceless brand content by what each post must prove: hands-only demos, screen capture, voiceover, slideshows or text, and when a real person must speak.
How often should a business post on TikTok? Start with a pace you can review, then test one change. What TikTok says, what the data shows, and a test sheet.
Schedule TikTok posts with TikTok's own tools, a publishing app or a reminder. Check eligibility, time zone, edits and limits, then confirm the post went live.
A scheduled post didn't appear? Tell not-due, disconnected, rejected, processing and unclear outcomes apart, then check before reposting to avoid posting twice.
Use a short-form video script template for products. Compare a feature-stuffed draft with a focused rewrite, then adapt it for voiceover or text-led posts.
Do TikTok SEO for a product video: pick one buyer question, use their words in speech, text and caption, then read search analytics without chasing a rank.
Your product TikTok got few views. Check visibility, eligibility and account status first, then read traffic source and retention to find what to change next.
Compare Viraloop alternatives by the job you want to change: recurring automation, hands-on editing, creator-made video or scheduling, with dated sources.
Choose short-form content tools by your starting assets and unfinished work. Compare documented workflows, use a trial worksheet, and avoid buying overlap.
Build a brand voice sheet AI and teammates can use. Work through concrete edits, separate tone from product facts and turn repeated corrections into examples.
Build a content plan for a small team using the time and assets you have. Work through a sample week, a reduced schedule, and an editable planning sheet.
Compare Fastlane AI alternatives by the work you need to change. Use documented options, a repeatable test brief and a checklist for moving your content queue.
Plan useful prelaunch content with a five-post example. Label prototypes clearly, share a practical resource, invite early access and handle a delayed launch.
Make useful product content with photos and a phone. Plan shots around buyer questions, see a worked example, and use the downloadable asset worksheet.
Prepare one product video for TikTok, Instagram Reels and YouTube Shorts. Use a clean master, check each destination, and keep a clear publication record.
Write a short-form content brief your team can film. Get a free editable template, completed software and product examples, and a practical handoff check.
Find TikTok content ideas for your SaaS with worked briefs, opening frames and screen actions. Choose ideas that explain a real task your product can do.
Write TikTok hooks that fit your product footage. Compare worked openings, match each promise to a visible action, and use a worksheet to revise your own.
Batch-create TikTok content with a clear brief, grouped shots and a review process. Follow the worked production guide to prepare distinct product posts.
Review AI-generated social content for product facts, visual accuracy, voice and permissions. Use this practical checklist before approving your next post.
Build TikTok content pillars around real customer questions. Use a worked product example to find distinct angles, choose useful formats and plan your posts.