The draft is ready. Is it true?

Ask where the sentence came from.

Open the product source beside the draft. Underline every statement a customer could reasonably treat as a fact: dimensions, materials, compatibility, included features, availability, price and results. Match each one to a current source someone on the team owns.

Suppose the product page for a desk lamp says “adjustable arm” and “three brightness settings.” Those facts can support a demonstration of positioning the light. They don't support a claim that the lamp prevents eye strain or doubles productivity. A generated draft may supply that language because it sounds familiar; familiarity isn't evidence.

When you can't confirm a statement, remove it or return the draft for checking. Softening an unsupported claim with “may” doesn't give you a source. Keep the approval attached to the corrected version.

The image makes claims of its own.

Read the frame as carefully as the caption. A generated product shot might add a port, alter the packaging, change the material or show the item in a size you don't sell. A clean sentence won't fix a misleading demonstration.

Compare the visible product against approved photography or the actual item. Check labels, controls, proportions and the feature the post emphasizes. For a software recording, confirm that the screen matches the released product and that the action shown produces the result you describe.

If a sequence skips waiting or setup, make the edit understandable. Don't let the audience mistake several separate steps for an instant result. Show an example as an example, and never present a simulated customer response as real feedback.

Know what went into the post.

Keep the origin of each asset with the brief: your footage, a commissioned image, a licensed track or generated material. Record who approved its use and where the permission or license lives. If nobody can answer, hold the asset while someone checks it.

Learning a format doesn't mean taking another creator's finished video, voice or likeness. Write your own opening and make footage for your own product. If a customer appears or speaks, verify permission for the intended use rather than assuming a previous conversation covers a new campaign.

Look for personal information in the background: names in a screenshot, shipping labels, account details, private messages or notifications. Crop or replace the scene and review the export again. Blurring one frame is not enough if the same detail appears later.

This is a review workflow, not a substitute for checking the terms or permissions attached to an asset. Escalate an uncertain use before approving it.

Read the words with the picture.

Say the opening out loud. If it takes a second attempt to understand, simplify it. Replace abstract praise with the action the viewer can see. “Adjust the light over your notebook” tells someone more than “transform your workspace.”

Check whether the voice fits the product and the moment. A careful explanation shouldn't suddenly turn into exaggerated urgency in the closing line. Use vocabulary your team and customers recognize, and keep the next action connected to the post: inspect a feature, read the details or answer a specific question.

Review captions against the final audio rather than the original script. Correct names, numbers and words the transcription missed. Test readability on a phone; a beautiful edit at desktop size may leave the product label or caption impossible to read.

Finish with a clear handoff.

Before scheduling, record the approved file, caption, destination account and reviewer. Check the platform's current requirements for the material you are posting, including any disclosure settings. TikTok and YouTube publish their own guidance for AI-generated or altered content; review the relevant examples rather than assuming every platform treats the same edit identically.

Approval doesn't mean a post is scheduled, and a scheduled post isn't proof of publication. Check the final publishing result. If you don't know whether a post went live, inspect the destination before trying again.

When someone changes an approved claim, scene or caption, review that version again. Keep a short note about what changed so the next reviewer doesn't have to reconstruct the decision.

Use the checklist below to guide a manual pass. It lives only on this page and does not approve or publish anything. For the broader workflow, read how to prepare a batch or open the interactive workflow example.