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hexwaveExplore the demo

THE FORMAT LIBRARY

Same product.
Different ways in.

A useful demo. A familiar moment. A story told one slide at a time. Find the shape that fits what you want to say.

Explore the seven formats
Relate01 / 07

Say the thing they were already thinking.

One recognisable thought, written over a simple scene. Let the words carry the post.

Start with

An original background clip and one clear observation.

Look closer at this format
A familiar everyday problem
Format reference
An idea worth reading
Format reference
  1. 01

    Open

    Name a moment your customer knows.

  2. 02

    Develop

    Add the detail that makes it specific to your product.

  3. 03

    Finish

    Leave one thought worth remembering.

Keep it honest.

A paragraph that needs pausing to read.

START WITH THE POST’S JOB

What do you want
someone to understand?

“That happens to me.”

A familiar problem or everyday moment.

Wall of text, green-screen meme, street interview

“Now I get it.”

An idea, explained one useful detail at a time.

Slideshow, talking head

“Show me how.”

A task, a feature or a result they can see.

Hook + demo, screenshot explainer

A few useful answers.

The format is the starting point.
Your product makes it yours.

Start with what your product does. Find an angle, make the draft yours, then give it a place in the month.

See how it comes together