Wall of textRelate
THE VIEWING ROOM
Find your next
“we could do that.”
Watch the opening. Notice the structure. Take a useful idea back to your own product.
Browse the referencesLOOK FOR THE TURNThe moment
The moment
a hook becomes
a demonstration.
Something to build on.
Format references, with a closer look at how each story works.
Take the idea.
Make the work yours.
See a product become a story 01
Keep the structure
A question, a reveal, a useful demonstration. Notice the device that holds the story together.
02
Change the substance
Your product facts. Your customer’s problem. Your own words, footage and voice.
03
Check every claim
A format can travel. Someone else’s experience, results or likeness cannot stand in for yours.
Found a way in?
Give it your own story.
Start with what your product does. Find an angle, make the draft yours, then give it a place in the month.