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HOW HEXWAVE WORKS

Your product link.
A month you can
work with.

Turn what you sell into a plan for what to post. Hexwave helps with the ideas and the first drafts; you decide what makes it into your month.

Your product page
Amber perfume bottle with a burgundy cap in warm afternoon light
The starting point.
A fragrance ritual beside a sunlit mirror
AFTERHOURS

A little ritual.
Before the night.

Your next month.

A story for every slot.

MTWTFSS
Same product.
More possibilities.
Amber perfume bottle with a burgundy cap in warm afternoon lightafterhours.
Product briefExample brand

More than
a bottle.

What you sell
50 ml eau de parfum.
Citrus, amber and cedar.
Who it’s for
People finding their everyday scent.
How you sound
Warm. Direct. A little understated.
A starting point you can correct.
01YOUR PRODUCT

Start with what
makes it yours.

Paste your website or product link. Hexwave builds a brief around what you sell, who it’s for and how you want to sound.

Check the details before they become content. Add the things your website doesn’t say; remove anything that doesn’t belong.

You bring the product knowledge.The brief gives every idea somewhere to start.
See a product-to-content example
02YOUR CREATIVE SAY

A first draft.
Your final word.

Choose an angle, change the hook and keep the parts that sound like you. Your approval belongs to the version you’ve actually reviewed.

THE OPENING LINE

A moment they recognize.

Your words appear on the creative.46/100
What to show

A close-up at the mirror. One spray, then out the door.

Try the example. Changes stay in this browser.
AFTERHOURS / THE CONTENT EDITIn review
A fragrance ritual beside a sunlit mirror
afterhours.

The last thing you put on before you head out.

Find your everyday scent.
One product. A different way in.
03YOUR MONTH

Give good content
a place to go.

Pick a day and a channel for each approved post. See the month together, then adjust the mix before you schedule it.

An idea is still a draft until you approve it. Scheduled means it has a time; published means it actually went out.

Try approving the draft in step two first.

TikTokReelsShorts
THE SAMPLE PLAN

October ’26

MTWTFSS
01A fragrance ritual beside a sunlit mirror
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05A fragrance ritual beside a sunlit mirror
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08Amber perfume bottle with a burgundy cap in warm afternoon light
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12Citrus and fragrance ingredients on a warm stone surface
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16Amber perfume bottle with a burgundy cap in warm afternoon light
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22Amber perfume bottle with a burgundy cap in warm afternoon light
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26Amber perfume bottle with a burgundy cap in warm afternoon light
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30Citrus and fragrance ingredients on a warm stone surface
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A spot for your next story.

Mon, 19 Oct · 9:00 AM · New York

Open
FIND YOUR FORMAT

Some stories need
a different shape.

A product detail might work as a slideshow. A familiar frustration might need a person saying it out loud. Start with the idea, then find its format.

Explore the format catalogue Video format references, not outputs for the example brand.
01Put a voice to it.
02Tell it in slides.
03Show it working.

Before you
get going.

Good questions about the work between a link and a published post.