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THE HEXWAVE JOURNALIDEAS WITH SOMETHING BEHIND THEM.

Something
worth posting.

A GOOD IDEA
makes a few waves.

Working examples, useful questions and a little less staring at a blank page.

28 FIELD NOTES
PICK UP WHERE YOU ARE

The reading list.

Start anywhere. Take something useful with you.

Original planning diagram: A website is not a recording.. A recording is not an export.. Buy the step you need.
13 / Choosing tools9 MIN

Choose the tool for the work you haven't finished.

Choose short-form content tools by your starting assets and unfinished work. Compare documented workflows, use a trial worksheet, and avoid buying overlap.

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Editorial diagram: Name the actual action.. Keep the useful detail.. Then make it sound like you.
14 / Reviewing7 MIN

The draft sounds fine. It doesn't sound like you.

Build a brand voice sheet AI and teammates can use. Work through concrete edits, separate tone from product facts and turn repeated corrections into examples.

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Original planning diagram: 180 minutes available. 150 minutes planned. 30 minutes left for changes
15 / Planning7 MIN

Build a content plan that fits a busy week.

Build a content plan for a small team using the time and assets you have. Work through a sample week, a reduced schedule, and an editable planning sheet.

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Editorial diagram: Name the unfinished job.. Compare that workflow.. Move a small part first.
16 / Choosing tools7 MIN

Before you switch tools, name the job.

Compare Fastlane AI alternatives by the work you need to change. Use documented options, a repeatable test brief and a checklist for moving your content queue.

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Editorial diagram: Show what exists.. Give something useful.. Invite the right next step.
17 / Planning7 MIN

Your product isn't ready. You still have something useful to say.

Plan useful prelaunch content with a five-post example. Label prototypes clearly, share a practical resource, invite early access and handle a delayed launch.

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Original planning diagram: What would a buyer ask?. Size. Setup. Use.. Give each image a job.
18 / Making8 MIN

A product, a phone, and something worth showing.

Make useful product content with photos and a phone. Plan shots around buyer questions, see a worked example, and use the downloadable asset worksheet.

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Original planning diagram: TikTok / Reels / Shorts. Same source file. Separate caption, preview and receipt.
19 / Publishing7 MIN

One video. A separate final check for every feed.

Prepare one product video for TikTok, Instagram Reels and YouTube Shorts. Use a clean master, check each destination, and keep a clear publication record.

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A product claim becomes a visible action, then an opening frame: flag a missing email, show the highlighted row, ask which contact is incomplete.
20 / Planning10 MIN

Write a content brief someone can actually film.

Write a short-form content brief your team can film. Get a free editable template, completed software and product examples, and a practical handoff check.

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Original planning diagram: A note with no owner. Assign the work. Show where the assignment appears.
21 / Making7 MIN

Show one useful thing. Let the demo finish it.

Make a short-form product demo that explains one useful task. Follow a worked screen-recording plan, preserve the proof, and review the edit at phone size.

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Original planning diagram: Where is the current file?. Show the decision.. Then show the screen.
22 / Planning8 MIN

Your SaaS has more to show than a dashboard tour.

Find TikTok content ideas for your SaaS with worked briefs, opening frames and screen actions. Choose ideas that explain a real task your product can do.

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Original planning diagram: A question worth answering. A shot that answers it. Keep the promise small enough to show.
23 / Making7 MIN

A good hook gives your product something to prove.

Write TikTok hooks that fit your product footage. Compare worked openings, match each promise to a visible action, and use a worksheet to revise your own.

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Editorial diagram: One buyer question.. Five useful frames.. An answer worth reaching.
24 / Making7 MIN

Give every slide a reason to be there.

Build a useful product slideshow with a five-slide example. Choose photos or video, show real evidence, check readability and prepare the right export files.

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A WORKING FILE, NOT MORE HOMEWORK

Give the ideas
a place to go.

A free content calendar with worked examples, filming notes and room for your own product. No email gate.

Get the free calendar